About Panellus Labs

Panellus Labs began life as a behavioural marketing consultancy. It did what consultancies do: insights, strategies, frameworks, decks. All good things — but a little too linear for a mind that likes to wander.

Now, it’s something different.

Panellus Labs is a home for perpetual learners — a thinking space dedicated to exploring the fascinating, the overlooked, and the occasionally absurd. It’s grounded in psychology, behavioural science, and the fast-moving world of AI, but it refuses to stay in its lane. Philosophy, design, decision theory, cultural shifts, odd trends, forgotten research papers — if it’s interesting, it’s in.

This isn’t about becoming an expert in everything. It’s about asking better questions, noticing patterns, and creating space to think more deeply in a world that rewards shallow takes.

Here you’ll find essays, thought experiments, research summaries, and reflections — sometimes scrappy, sometimes structured — all with one goal: to stretch how we see human behaviour, technology, and the forces that shape our decisions.

Panellus (like the mushroom) nods to networks, growth, and the unseen systems beneath the surface. Labs, because this is a place for experiments — mental, digital, and otherwise.

So if you’re curious, slightly obsessive, and enjoy the feeling of discovering something you didn’t even know you were looking for — you’re in good company.

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